Making a Splash with Boomers: Positioning smart spas for an aging population

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When baby boomers were thirty-somethings, spas were considered status symbols. Today, as these children of the Cuban missile crisis and “I Like Ike” campaign buttons become AARP members, they grow less concerned with what their neighbors think and more concerned with their aching backs. The spa industry is slowly taking notice, modifying their sales and […]