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August 22, 2013

Making a Splash With Boomers

When baby boomers were thirty-somethings, spas were considered status symbols. Today, as these children of the Cuban missile crisis and “I Like Ike” campaign buttons become AARP members, they grow less concerned with what their neighbors think and more concerned with their aching backs. The spa industry is slowly taking notice, modifying their sales and manufacturing tactics to meet the needs of an aging demographic. This means an emphasis on the health benefits of hydrotherapy and improved spa accessibility, as well as marketing campaigns that feature physically fit seniors and their smiling grandchildren. It’s a huge market populated with largely affluent prospects, many of whom are first-time spa buyers. “It’s… Read More »Making a Splash With Boomers